Starbucks Gold Card
Starbucks has decided to attack its stock drop problem by offering a new Starbucks Gold Card. This
intention of this card is to bring Starbucks best customers closer at a time when other more casual
customers may be coming less. The Gold card also helps to company raise cash. If they can sell 100,000
cards, that's an additional $2.5 million in revenue. Of course, the card will also help encourage
customers to come into the store.
Starbucks stock has suffered tremendously, even before this recent financial crisis. McDonald's, one of
its main competitors now, is riding high. Even the return of the company's founder has not helped Starbucks
stock.
The Gold Card may not help Starbucks now, but it will most certainly be a big contributor to earnings in
the future.